
I've always loved Disney's Little Mermaid!
1. Can what I do be done cheaper overseas?
2. Can what I do be done faster by a computer?
3. Am I offering something that satisfies the nonmaterial wants of an abundant age?
If your answer is anything other than “no”, invest some time in Daniel Pink’s A Whole New Mind. Even those who can answer “No” will extract value from the stories, methodology and commentary of a broad range of innovative people and organizations including GM Vice Chairman Bob Lutz, product innovation and design consultancy IDEO, MIT’s Nicolas Negroponte, writer and social commentator Pat Kane and designer Karim Rashid. Although the causal premises are well established, Pink’s research and perspective is both uniquely personal and broadly applicable.
True to our times, A Whole New Mind is a bad news-good news story. The bad news for analytical types including accountants, engineers, lawyers and MBAs is that the primacy of the knowledge worker is a thing of the past. The Industrial Age is history; our challenge is to how to thrive in what Pink terms the Conceptual Age. From a marketability standpoint, there has been a shift in valuation from left-brain or systematic thought to right brain or empathetic thought. What is currently in demand is an integrative perspective that is “high concept” (integrative) and “high-touch” (empathetic).
The good news is that the high-value abilities of the 21st century are not necessarily a function of one’s IQ. They are fundamentally human attributes that can be cultivated. The essence of this book is the why and how of cultivating A Whole New Mind.
To put this shift in context, Pink documents how three socioeconomic factors–abundance, Asia and automation–are transforming both the nature of work and society. Abundance has enabled a shift in the hierarchy of needs from material accumulation to higher criteria such as beauty, emotion and meaning. Asia is a generic reference to outsourcing and off-shoring knowledge work to high-aptitude/low-cost countries including China, Hungary, India, the Philippines, Russia–anywhere but Europe and North America. A 2003 Reuters report noted that “one out of ten jobs in the U.S. computer, software and information technology industry will move overseas in the next two years [by 2008].
One in four IT jobs will be off-shored by 2010. Finally, technology has rendered those activities reducible to a series of processes virtually obsolete. These factors are driving a transformation of the entire value creation process. To quote Pink, “In an age of abundance, appealing only to rational, logical and functional needs is woefully insufficient–mastery of design, empathy, play and other seemingly soft aptitudes is now the main way for individuals and firms to stand out in a crowded marketplace.”
According to Pink, achieving professional success and personal satisfaction in the Conceptual Age is dependant on our ability to deploy six essential aptitudes or “senses”: design, story, symphony, empathy, play and meaning. For maximum impact, we will need to complement L-Directed reasoning with the six essential R-Directed aptitudes to yield a holistic mind.
To highlight the difference in the two perspectives, Pink poses the dynamic this way: “Not just function but also DESIGN. Not just argument but also STORY. Not just focus but also SYMPHONY. Not just logic but also EMPATHY. Not just seriousness but also PLAY. Not just accumulation but also MEANING.” Karim Rashid captures the essence of this sensibility in his exhortation to “Think extensively, not intensively.”
This is not a theoretical book; it’s a call to action. The emphasis throughout is on maximizing your personal impact. The Portfolio sections at the end of each of the “six senses” chapters provide multiple options for assessment and application. References range from texts to tests, hands-on exercises to meditative explorations–in short, something for everyone regardless of brain dominance.
For example, the “Channel Your Annoyance” exercise in the Design section is an effective creative outlet for venting frustration with everything from ads to web site usability. Pink’s participation in a “Drawing from the Right Side of the Brain” class is proof of effectiveness: the difference between his before and after portraits is astonishing. For a common sense approach to empathy, apply IDEO’s Learn, Look, Ask and Try methodology.
Finally, as an acid test, the 20/10 test in the Meaning section is spot-on: if you had $20 million in the bank or only 10 years to live, would you live your life differently? That is, indeed, the pivotal question. If you would live your life differently, this book is a kick-start. The final point in Rashid’s 50-point guide to life is “Here and now is all we got.” A Whole New Mind helps you make the most of what you got.
Find Nina Burokas online!
I have envied Martha Beck for a long time and was motivated to choose the profession of “Life Design Coach” because of her own courage to do so. At present, she now calls herself a “personal trainer” saying, “I work with healthy people to help them achieve maximum fitness–that is, well-being and quality of life.” After being professors, both Martha and I chose to forego the prestige of upper-crust academia as well as to abandon our restrictive and misogynous religions’-of-origin.
Both of us have conducted research in China and–in our advice giving–we tend to use the three great Chinese philosophies of Daoism, Buddhism and, Confucianism (with a feminist slant). Just like Beck, I received my graduate degree from an Ivy League School in the early 1990s and published research that was focused on women, social-psychology and religion.
It seems that we were “separated at birth” because of our pasts, because we both like to write helpful books, and because we each regularly publish essays offering personal and practical advice. But enough about our common threads in the great garment of life. It is more important to convey the unique messages of her latest book, Steering by Starlight.
Steering by Starlight, according to its introduction, is about “finding and following the life you were meant to live: your highest and happiest possible destiny.” The theory that Beck uses is much like the multitude of helpful books on business and self-help shelves. She assumes, along with much Ancient Greek and Indian Philosophy, that there exists a fundamental purpose to everyone’s life and believes that we all have a particular dharma (in an Indian-philosophical sense). If we ignore this elemental calling (or dharma) we will be thwarted.
When I say “thwarted” I mean we will feel “ill at ease” until we honor our “true selves” or our “innate destiny”–something that will forever follow us, haunt us, and hunt us down until we honor its mandates.
I can see why Beck left behind her position as a sociology instructor at Harvard University because her hope-filled theories would be critically eviscerated at any academic conference.
Why? Because Beck’s fundamental beliefs would be considered totalizing, essentialist, simplistic and a typical example of the naively Western grand narrative in a Postmodern (“pomo”) sense.
The great 20th-century French sociologist/philosopher–Michel Foucault–would shame Beck for mimicking the homogenizing, colonizing and mono-mythic paradigms of the uniquely-American project called the “Human Potential Movement” (HPM).
To wit: HPM was a superbly optimistic movement that arose out of the social and intellectual milieu of the 1960s and was formed around the concept that humans could cultivate their “extraordinary potential.” Its advocates believed that this buried treasure lay largely untapped in most people. The movement took as its premise that in discovering, developing and releasing one’s inner potential she/he could experience an exceptional quality of life filled with simplicity, happiness, creativity and abundant fulfillment.
Why would Foucault reject such an optimistic theory? In brief, (and if he were alive), he would accuse Beck for proffering “a reductionistic fantasy” that assumes humans could be hygienic individuals who live unaffected by their surroundings. He would mock the romantic idea that people, by muscular will alone, would be able to “throw off” the multiple cultural influences operating within and all around them. If readers are interested in learning more about Foucauldian frameworks, I’ll offer these in another book review (I promise)!
But, if you must read an alternative to this common (reductionistic) mistake in career-advice literature, read my very favorite business book this year called Working Identity: Unconventional Strategies for Reinventing Your Career by a very plain-speaking French sociologist and philosopher named Herminia Ibarra.
Like Foucault, Ibarra does not subscribe to the fashionable belief in pop-psychology, i.e., that there is a singular treasure (or self) within all of us that will point us to the work we were meant to do. Rather, she urges readers to experiment and even play with their identities–which she says, are always multiple and naturally morphing according to whatever social-context or in which ever job they find themselves.
For Ibarra, such multiplicity need not be “read” pathologically nor must it cause a baffling crisis of identity. Rather, if accepted, this fluidity of “self” can be freeing, relationally-responsive, dynamic, intimate and spontaneously-inventive.
Even though Martha has abandoned her “pomo” philosophies, I find her work unique and quite forward-thinking when she turns to the latest research in psychiatry, neurology and related fields for the ruts we can return to and the ways we might change these phenomena.
Too, Beck writes in a way that will speak to anyone with a ninth-grade education–the target audience, in terms of literacy, of the average person who buys self-help books. For instance, she keeps her writing teacherly and repetitive; she identifies and reiterates three simple stages along the vocational path to recapturing a satisfying life that include:
* “the stargazer” a metaphor that helps readers understand why it’s so easy to lose themselves in an endless quest for self-knowledge; she offers strategies for sighting their “North Star” (a trope of her earliest career book and career workbook called, Finding Your North Star);
* “the mapmaker” simile used to evaluate one’s unbearable situation in order to plot a different course for the future;
* “the pathfinder” which explores the “adventures” or trials that may be encountered as one travels along their ever-challenging, new life course.
Whether one is seeking better relationships, more focused career direction, physical fitness or to create a more harmonious lifestyle, Steering by Starlight’s stories, experiential references and up-to-date, neuro-scientific evidence will guide HPM believers to “actualize their human potential,” uncover their own “inner compass,” and perhaps, find their way in the world.
Note: Even though I may sound a little sarcastic in this review, I appreciate the courage, humor, and Beck’s approachable framework; I use her framework often as a creative career consultant, in my own Life Design Publishing business as well as in my writing.
What do you think about your own potential? Are you cynical about change or are you hopeful about releasing possibilities for vocational transformation? P.S. You might want to order another helpful book for those seeking wisdom for those “in transition” called: Polishing the Mirror: 90 Days to Vocational Clarity Order Now.